Tuesday, February 07, 2012
 
 

A day of work at Unichrome could involve a promotional video for a high tech gadget, or perhaps a 60 second television commercial for baby food.
Brainy Branding in HD with Unichrome and DeckLink HD Extreme

Clients and projects vary by extremes. A day of work at Unichrome could involve a promotional video for a high tech gadget, or perhaps a 60 second television commercial for baby food. Add a music video for a reggae band to the mix and even then, the possibilities are still endless. Having worked with household brands such as L'Oreal, San Pellegrino, Nescafe and Hasbro, the company knows what it means to deliver high quality, creative work that meets demands and exceeds expectations. In fact, they've earned a reputation for it.   [FULL STORY]
 
 
 
Whatever the hindsight, or occasion, what's a summertime get together without cold beers and quality food? The commercial was filmed in HD on-site at ElBulli in Catalonia, and in the region of Costa Brava. Artola and Coixel's team of 70 people utilized two RED One cameras, an ARRI Alexa and a Canon 5D Mark II at 25 and 100 frames per second. The footage was cut over the course of 22 days using Final Cut Pro. To effectively construct the cinematic tone for "La Campana del Verano," Moncho applied DaVinci Resolve's secondary color correction controls for curve grading, leveraging the tools to change luminance value and adjust the associated saturation.   [FULL STORY]
 
Headquartered in Tampa, Matchpoint is recognized as a national, full service, state of the art production and post production corporation, offering a one stop shop for clients looking for powerful, tailored creative services and solutions. Not an ordinary studio by any stretch of the imagination, Matchpoint hosts one of the most talented and experienced creative teams in the industry. Their award winning directors, DP's, graphic artists, creatives, engineers and editors form a diverse team that has seen and done it all... up until recently.   [FULL STORY]
 
A multi-disciplinary creative who works along the whole production process, in "Addictions" Bucci combines green screen, stop motion animation, filming with macro, motion graphics, visual effects and employs the Canon 7D with a 16-35mm Canon lens, with some shots created with the GoPro HD.   [FULL STORY]
 
Chen Kaige's decision to move the premiere 14 days ahead of schedule put great pressure on postproduction. Even now, the post crew from Hainan International, which contracted for color grading for this film, still remember the state of shock when they were informed of this change. The original schedule was tight enough and after the change, they were left with less than 2 months to grade the feature.   [FULL STORY]
 
Samson Productions is differentiating itself from other wedding service providers by providing A/V services that are turning weddings into live broadcasting events sophisticated enough to make established broadcasters jealous. A major part of what makes delivering such well reputed services possible is Samson's purchase of Blackmagic Design's ATEM 1 M/E Production Switcher and 1 M/E Broadcast Control Panel.   [FULL STORY]
 
ASSIMILATE announced the ASSIMILATE Store, an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH product line.   [FULL STORY]
 
 
 
 
Interview:
Exclusive Q&A: A Conversation With Director/Animator Ian Chisholm
What began six years ago as simply a "creative outlet" for filmmaker/animator Ian Chisholm, Clear Skies III, the third film in his machinima series about the space adventures of the crew aboard the battleship Clear Skies, has steadily built a huge online audience thanks to its memorable storyline and characters, and innovative use of the iPi Soft's Desktop Motion Capture system, which played an integral role in bringing Chisholm's vision to life. [FULL STORY]

Personal Profile:
Tools and Technologies for Working with 3D on the Set
The nature of how we shoot 3D and monitor it on set has changed as we have learned from our mistakes. Today, I would say 75% of stereographers out there prefer DPs to shoot in parallel. Not necessarily parallel rigs, with cameras side-by-side, since beam-splitter rigs are more flexible and therefore much more common -- but instead, pointing both cameras straight ahead, literally shooting parallel to each other. [FULL STORY]

Project Profile:
Advanced Technology Succeeds with Tighter Budgets on Real Steel
My team created something that we call Simulcam, which provides a sort of augmented reality. We pre-record CG characters and backgrounds, and feed them into a camera playback system on set. The director can then see CG elements, motion-captured characters and live actors composited together in the viewfinder or the monitor, using a real time chroma key. [FULL STORY]

Project Profile:
Live Webcam of Mt Everest is simply stunning
It's addictive watching this; a bit like the webcam that was put next to the broken pipeline of the ruptured BP oil platform in the Atlantic Except this is all naturally made footage; and it has been doing this since the earth began millions, perhaps BILLIONS of years ago. [FULL STORY]

Case Study:
LIU BROOKLYN RELIES ON JVC GY-HM750U PROHD CAMCORDER FOR INTENSIVE VIDEO PRODUCTION COURSE
JVC Professional Products Company, a division of JVC Americas Corp., announced that Long Island University's Brooklyn Campus (LIU Brooklyn) purchased three GY-HM750U ProHD compact shoulder-mount cameras, which were delivered in May. [FULL STORY]


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