Thursday, July 29, 2010
 
 

Scene from Magda Lazarkiewicz' "Dance Marathon" SCRATCH color grading and finishing.
ASSIMILATE Helps Divizion Create a Film Factory in Poland
3D "Charnobyl 2012" Next Up at Divizion

In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).   [FULL STORY]
 
 
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.   [FULL STORY]
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.   [FULL STORY]
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.   [FULL STORY]
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.   [FULL STORY]
Phan used the RED Digital Camera for the shoot of the 90-minute "Bi, Don't Be Afraid!" and post house Cosmodigital in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow.   [FULL STORY]
Vision On's first color grading of a feature film - director/writer Alistair Banks Griffin's "Two Gates of Sleep" -- had its premiere at the 2010 Cannes Film Festival, Directors' Fortnight on May 18. Vision On began using ASSIMILATE's SCRATCH(r) Digital Finishing Solution in August 2009 for the real-time conform, color grading, and finishing of imagery projects.   [FULL STORY]
 
 
 
 
People:
ASSIMILATE Congratulates SCRATCH Users for 2010 Cannes Film Festival Nominations
At the 63rd Cannes Film Festival (May 12 - 23, 2010), several prestigious award nominations and honors are on the roster for filmmakers whose post-production companies used ASSIMILATE's SCRATCH Digital Finishing Solution in their digital workflows. [FULL STORY]

Company Profile:
ASSIMILATE Congratulates L`Immagine Ritrovata for Restoration of Seven Films at 2010 Cannes Film Festival
A film laboratory that specializes in cinematography restoration, L`Immagine Ritrovata uses ASSIMILATE`s SCRATCH Digital Processing Solution to color grade, and bring more definition to the original material, while maintaining the original look and texture of each film. [FULL STORY]

Project Profile:
ShenZen TV Shows First 3D-TV AVS Broadcast at ICIF in China
At the China International Cultural Industry Fair (ICIF) and for the first time in China, the ShenZen Media Group featured 3D TV in real time on the China video standard known as AVS. This was made possible by ASSIMILATE and Telairity, who have partnered to offer broadcasters a streamlined, real-time solution for delivery of 3D-TV productions with high-quality imagery to viewing audiences using the China AVS standard. [FULL STORY]

Project Profile:
Digital Screening for Fracture at 2010 Cannes Film Festival
Fracture, the 27-min film from French editor, writer and director Nicolas Sarkissian, is screening at the Cannes Film Festival's prestigious International Critics Week, which showcases first and second feature films by directors worldwide. Wallpaper Productions in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow. [FULL STORY]

Project Profile:
Tool Mans Up for Miller Lite Campaign via Draftfcb
Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. [FULL STORY]


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