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Timber Explores The Dynamics Of Trust In Kendrick Lamar's New Music Video "Loyalty"
DMN Newswire--2017-8-1--
Timber's creative team has once again contributed to Kendrick Lamar's visual artistry, this time in his new music video "Loyalty" featuring Rihanna. The cinematic piece, directed by Dave Meyers with visual effects by Timber, stands as a metaphoric exploration of loyalty under diverse and thrilling circumstances, from city rooftop ledges, where Rihanna holds onto Kendrick's arm for dear life, to surrealistic sharks stealthily ascending from the ground. 




Credits: 
Artist: Kendrick Lamar 

Production: FREENJOY
Director: Dave Meyers
Executive Producer: Nathan Scherrer

ONLINE & VFX:  TIMBER
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Miles Kinghorn, Tim Miller
Nuke Artists: Andrew Ashton, Matt LaVoy, Jason Forster, Eric Almeras, Eduardo Anton, Michael Loney
CG: Jeff Willette, Kevin Gillen, Erik Zimmermann
Producers:  Leighton Greer, Jillian Lynes
Flame Assists: Erik Rojas, Brandon Harden, Austin Lewis


About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber's talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors. 



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