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New initiative to foster original and commercial VR/AR technology and experiences
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TORONTO, June 7, 2017 /CNW/ - The Canadian Film Centre (CFC) and Bell Media are proud to announce a groundbreaking new initiative to expand the development of both virtual reality (VR) and augmented reality (AR) experiences further at the CFC. The CFC/Bell Media Vision Project will enable CFC Media Lab to scale up its IDEABOOST programming and services associated with accelerating VR and AR companies and producing VR and AR experiences.
The CFC Media Lab is well-poised to become the hub of immersive media in Ontario, having already produced award-winning VR work with partners such as the Art Gallery of Ontario, Seneca College, the National Film Board, VICE, Secret Location and Occupied VR, in addition to its ongoing work accelerating companies in the immersive media space such as BRINX, Liquid Cinema, ItsMe3d, and more. The CFC/Bell Media Vision Project makes this hub a reality.
"The impact of VR is already being felt across many sectors and industries, especially entertainment," said Slawko Klymkiw, CEO, CFC. "The CFC/Bell Media Vision Project will marry content innovation and commerce. Fuelled by a shared commitment to incubate original consumer-facing VR/AR properties for possible commercialization, this project represents the vanguard of immersive screen-based entertainment. We at the CFC could not be happier about this extension of our partnership."
"We're very excited to expand our partnership with the CFC to launch the CFC/Bell Media Vision Project," said Randy Lennox, President, Bell Media. "VR and AR technology continues to grow, and we recognize its potential to fundamentally change the way Canadians consume screen-based content, like we are doing this summer with THE AMAZING RACE CANADA. As a proud leader of Canadian content development and delivery, this latest strategic investment positions Bell Media at the forefront of a new and exciting space."
The CFC/Bell Media Vision Project, collaboratively designed by Bell Media and CFC, will allow the CFC Media Lab to incorporate the Project into its acceleration and production activities, including the IDEABOOST suite of initiatives - featuring the tracks Engage, Production Labs, Digital Transformation Labs and Digital Entertainment Demo Projects. Created in part to showcase VR and AR programming based in Southern Ontario, the project will not only develop consumer-facing experiences, but also identify platforms, tools and software necessary for VR's most effective commercial delivery.
The Canadian Film Centre (CFC) is a charitable organization whose mission is to invest in and inspire the next generation of world-class Canadian content creators and entrepreneurs in the screen-based entertainment industry. A significant economic and cultural driver in Canada and beyond, CFC delivers a range of multi-disciplinary programs and initiatives in film, television, music, screen acting, and digital media, which provides industry collaborations, strategic partnerships, and business and marketplace opportunities for talent and participants. For more information, visit cfccreates.com.
About CFC Media Lab
The Canadian Film Centre's Media Lab (CFC Media Lab) is an internationally acclaimed digital media think tank and award-winning production facility. It provides a unique research, training and production environment for digital media content developers and practitioners, as well as acceleration programs and services for digital entertainment start-ups and related SMEs. Program participants have emerged as leaders in the world of digital media, producing groundbreaking projects and innovative, sustainable companies for the digital and virtual age. CFC Media Lab is funded in part by the Federal Economic Development Agency for Southern Ontario. For more information, visit cfccreates.com/programs/media-lab.
About Bell Media
Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
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