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Facebook, despite being over ten years old, is still one of the biggest media giants of today. It is a mistake not to have your brand or store on Facebook, as people use Facebook to find new places, events, and connect with brands and people that they like. Facebook today is a great place to start your online community and can act as a central hub that directs traffic to your website. You can connect your website and your other social profiles to your Facebook page, and have every channel feeding into one another. To get you started on growing your online community, follow this quick guide:
1. Start Your Social Media Profiles
Another great social media outlet to grow your community with is Instagram - which, as of recently, has been owned by Facebook. Both Instagram and Facebook are great for engaging with your community because they offer a great visual layout. Make sure that your name and username for both of these accounts is the same, and have them link together. Your Facebook Page should directly interact with your Instagram page and vice versa. Fill out as much information as you can. If you want to expand your reach further, you can also start profiles on the other large mediums, like Twitter or Pinterest. Which social media you use depends on the industry you are in, though.
2. Design Great Profile and Header Photos
Once you've filled out all of the information that you can, and have your page setup, you'll need to create an eye-catching and timeless profile and header photos. You want your profile picture to be timeless so that users can recognize your profile picture as your defining logo. They will know you when they see you. Use a Facebook banner maker to ensure that your photo and message look professionally done on your Facebook page. If you aren't careful, Facebook could crop your photo incorrectly, making your overall page appear amateurish.
3. Create Valuable Content
The next step is to create content. On Facebook you should post a mixture of content, from images, to albums, to videos, to links, to even simple status updates. You can also host events, share live video, and more. How you use your Facebook page will depend entirely on your brand, and what works best for you. Figure out what your audience finds the most valuable, and strive to provide a better service. Schedule these posts so that your page is active, and always respond to any messages or comments promptly.
Tip: Don't post the same content across all channels. Each social media profile should have unique content that interacts with the others so that users have a reason to follow and engage with you on all your accounts. This also stops Google from picking up on copied content, and decreasing its value.
Once you have your profiles set up and your content flowing, it's time to grow your online community. There are many different tactics for this from advertising to interacting with the community at large. Find the methods that work best for you and grow a community of loyal, repeat-business customers.
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