BOND Edit's Claudia Reda Walker Cuts New International Pantene Campaign Featuring Giselle Bundchen

For Claudia Reda Walker, resident fashion/beauty editorial expert at full-service creative post house BOND, every commercial she works on is a chance to add something new, fresh and exciting to the genre. Her latest project -- a nine-spot campaign for Pantene, featuring supermodel Giselle Bundchen, created by agency Wing, New York (a division of Grey Global Group) -- is no exception   [FULL STORY]

Brickyard VFX Makes a Hole-In-One for Titleist

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently contributed VFX to the 2010 ad campaign for Titleist via ad agency Arnold. The multi-spot campaign was directed by @radical.media's Greg Kohs and began breaking before the New Year, with the last spot, "Yardage Book," breaking on Jan. 30.   [FULL STORY]

JSM Scores Olympic Gold for CHEIL Worldwide

JSM Owner and Composer Joel Simon, working with CHEIL Worldwide and Crossroads UK, led the music production and sound design teams on a mesmerizing :30 promoting the Internet capabilities of the new Samsung Omnia II smart phone. The spot, which features an Olympic motif inspired by next month's Winter Games in Vancouver, displays the deft skill and artistry of JSM's creatives and talent to perfectly synch an original score and sound design to even the trickiest commercial ventures.   [FULL STORY]

Mikon van Gastel and PMH Create Spots Evoking the Smiling, Lighthearted Ads of Target's Past

A Very Small Office Director Mikon van Gastel, working closely yet again with Peterson Milla Hooks, just finished a series of upbeat, lighthearted spots promoting Target's Frugalista campaign. The effort, which debuted during the 2010 Golden Globes and will also run during the Winter Olympics, features a series of vignettes that are shuffled from spot to spot to create a custom commercial appealing to each event's audience, while retaining the central message that Target is the place for everyday shoppers to find affordable fashion.   [FULL STORY]

Prime Focus Completes 90 VFX Shots for 'How Earth Made Us'

Prime Focus has completed over 90 VFX shots for the BBC's new 5 x 60m HD series "How Earth Made Us." The program explores how geology, geography and climate have influenced and continue to shape human history. Each episode examines a different force, including the effects of deep earth, wind, fire and water.   [FULL STORY]

Expansion Team Feels "Pretty" For New Verizon Wireless Android Spot

From the opening retro robot voice, drum loop and chainsaw distorted power chords, it's clear from the get-go that ''Pretty,'' the latest ad in the on-going campaign for Verizon Wireless and its Google Android smart phone from agency mcgarrybowen, is an attention-getter. That's due in no small part because of the score created by music/sound design house Expansion Team, who crafted a rowdy, infectious, stomp groove that works perfectly with the visuals and voiceover.   [FULL STORY]