The Mountain Dew / World of Warcraft cross-promotional spot brought together some all-star players to handle these iconic brands. The production would be executed by Radical Media lead by esteemed director Tarsem Singh. With the vision of the spot being solidified, the team now had to worry about execution.
Director Tarsem Teams Up With Zoic Studios to Converge Fantasy and Reality for Mountain Dew's New "Level Up or Die" Spot The Mountain Dew / World of Warcraft cross-promotional spot brought together some all-star players to handle these iconic brands. The production would be executed by Radical Media lead by esteemed director Tarsem Singh. With the vision of the spot being solidified, the team now had to worry about execution. Based on Blizzard's recommendation, BBDO reached out to Zoic Studios to handle the visual effects and animation. Having recently completed projects for Saboteur and Killzone 2, Zoic Studios was hip to the challenge of plunging World of Warcraft game characters into a live action setting.
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Flying - or modern day travel via air - evokes a variety of images but certainly rarely as beautiful or sublime as what unfolds in the new Swiss Air film directed by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball"). To help orchestrate and unite the myriad of elements involved, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project.
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On June 16, at the 2009 PROMAX & BDA Conference, Blue Room took home a Silver statuette for their art direction and design of the show logo for Emeril Green, part of a full graphics package and complete in-show package they created for Planet Green. Blue Room also earned a Bronze for their design of the History(tm)logo, part of the agencyâ??s refresh of the networkâ??s brand which included an on-air graphics package, station IDs and promo packages.
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The new commercial for Dr. Pepper via agency Deutsch and edited by Cut +Run's David Checel features Hip-Hop mogul Dr. Dre and the world debut of a track from his highly-anticipated "Detox" album.
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Money may be tight nowadays, but a new ad for Sprint called "Learnings" (:30) from agency The Vidal Partnership, New York, featuring editorial/post work from BOND (http://www.bondedit.com) editor Sebastian Wainstein, elegantly highlights how people are changing their behavior and saving money in creative ways, including taking advantage of Sprint's money-saving Family Data Plan.
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Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."
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Is our species on an inexorable, suicidal path to extinction? Are we rapidly approaching the end of civilization as we know it? Are we past the point of no return? Experts warn that unless we change course the "perfect storm" of population growth, resource depletion and climate change could wreak havoc on planet Earth.
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Project Profile:
COODIE & CHIKE AND SUPERFAD TEAM ON NEW MOS DEF MUSIC VIDEO
The new Mos Def video "Casa Bey" is the product of the collaboration between innovative director duo Coodie & Chike and the design stylings of Superfad. Currently airing on MTV, VH1, and BET, and with a massive online viewership, the clip features Superfad's animated typography, which perfectly mirrors the simple yet powerful emotions of Mos Def's face during his close-up performance.
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Project Profile:
E*TRADE BANKS ON SPEEDSHAPE WITH VISUALLY COMPELLING CG-ANIMATED HD CAMPAIGN
3D integrated digital production studio Speedshape recently teamed up with Grey New York to complete an impressive, 12-spot campaign for E*TRADE FINANCIAL Corp. Rendering a myriad of design elements, Speedshape delivered dazzling imagery, highlighting E*TRADE's latest on-line tools and features, while affirming E*TRADE's position as a leading online financial service company.
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Project Profile:
Bud Light Lime Serves-Up Summer State of Mind in High-Profile Broadcast Spots from Stardust and DDB Chicago
Bicoastal U.S. creative production company Stardust Studios is very proud to detail its close collaborations with the creative team from DDB Chicago for Bud Light Lime. For the project, one :30 and two :15 design-intensive broadcast spots entitled "The Summer State of Mind" created by Stardust debuted on May 10 during high-profile U.S. primetime broadcast coverage, like the 2009 NBA playoffs, and continue to air widely.
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KONTENTREAL TAPS SUPERFAD FOR CLINTON CLIMATE INITIATIVE FILM
Superfad is excited to have contributed design graphics and titles for a new film by kontentreal for the Clinton Foundation. With the worldâ??s population on the rise and more people moving to cities, President Clinton describes a bold new project that will set the global standard for communities striving to reduce greenhouse gas emissions to below zero in "Climate Positive."
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The power of computer processing could one day solve the riddle of life's origin.
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